Corporate Coaching: The Bridge Between Organizational and Personal Goals

by Jim Guerci on April 13, 2009

When the vision, mission and culture of an organization are in alignment with an individual’s values and professional goals, the employee is more committed to the organization, more productive and more effective. This not only increases an organization’s efficiency, but also reduces attrition and rehiring costs. Corporate coaching assists in the creation of a corporate culture wherein employees are passionate about and committing to doing things and achieving goals.

David A. Thomas, an H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School, says that the quality of relationship between a boss and a subordinate is a major predictor of success. The interaction with subordinates about their development needs has a positive impact on this relationship and yields beneficial results. This is where corporate coaching becomes useful, since it fosters personal and organizational development.

How Does Corporate Coaching Work?

An effective corporate coaching program:

  • Emphasizes the unique potential of individuals
  • Encourages development of new skills
  • Enhances leadership qualities
  • Encourages increased communication and interaction
  • Improves workforce recruitment and retention
  • Fosters entrepreneurial thinking and enables setting of realistic goals
  • Facilitates building of a shared vision

Leadership training and corporate coaching lead to a more satisfied and committed staff, which in turn leads to more satisfied customers and improved organizational performance. When Alabama Power Company incorporated a corporate coaching program in its strategic change and leadership training programs, it noticed a vast improvement in team collaboration and efficiency as well as in the leadership skills of its employees.

Your Ultimate Success, Inc has helped several companies bridge the gap between personal and organizational goals and build teams with shared visions.

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